Solé Bicycles: Head of Marketing

Headquarters: Venice Beach, California

URL: https://solebicycles.com

About the Role:
We’re seeking a creative, analytical, and strategic marketing leader to oversee the execution and performance of all marketing initiatives—owning growth strategy across paid, email, SMS, affiliate, and content. You’ll coordinate cross-functional efforts, manage internal and external resources (including our paid media team), and be accountable for marketing-driven revenue growth.

This is a fully remote position, but you must be available during Pacific Standard Time (PST) business hours.

Key Responsibilities:

• Own the overall marketing strategy and calendar, ensuring alignment with company goals, brand direction, and revenue targets.

• Oversee and manage the performance of our paid media team (Meta, Google Ads, etc.)—providing strategic input, reviewing performance, and identifying opportunities to scale.

• Lead and optimize email and SMS marketing via Klaviyo and Postscript, including automated flows, campaigns, segmentation, and reporting.

• Oversee and grow our affiliate program using Refersion, managing onboarding, performance tracking, and partner communication.

• Monitor and analyze performance data using GA4, Shopify, and related tools, and translate insights into actionable strategy.

• Coordinate with creative resources (or create assets if capable) to ensure campaigns are visually compelling and on-brand.

• Lead weekly performance reviews and align with leadership on KPIs and strategy.

• Collaborate in a remote environment via Slack and other internal tools.

Qualifications:

• 3+ years in a full-stack or leadership marketing role, ideally with a DTC or lifestyle brand.

• Proven experience managing external paid media teams or agencies, with a focus on performance metrics like ROAS, CAC, and LTV.

• Hands-on experience with:

  • Klaviyo (email)

  • Postscript (SMS)

  • Refersion (affiliate)

  • GA4 (analytics)

  • Shopify (eCommerce)

  • Slack (internal comms)

• Strong strategic thinking with the ability to drive execution across multiple digital channels.

• Fluent in English with excellent written and verbal communication skills.

• Preferred: Graphic design experience or background managing creative teams.

To Apply:
Please submit the following to the email provided above:

1. Resume (Required)

2. Portfolio (if available)

3. Loom Video (Required) – In your Loom video (3–5 minutes), please address the following:

   • Introduce yourself and your background. Why are you a strong fit for this role and Solé Bicycles?

   • Tell us about the brands or businesses where you’ve led marketing. What did you work on, and what results did you help drive?

   • Share one campaign or marketing initiative you’re most proud of. What was the goal, how did you execute it, and what impact did it have?

   • Describe your experience with AI tools (.AI) in your marketing workflow. How have you used AI to improve efficiency, generate creative ideas, or optimize performance?

   • What is your experience with graphic design tools or creative development? Have you personally created assets, or worked closely with a creative team? Please give examples.

   • State your compensation expectations. Please provide your ideal monthly or annual compensation range for this role.

Why Join Solé?
Solé Bicycles is more than a bike company—it’s a lifestyle brand built on design, adventure, and culture. We offer a fast-paced, creative environment where you’ll have the autonomy to experiment, build, and grow. We’re lean, entrepreneurial, and obsessed with quality—from our products to our customer experience.

To apply: https://weworkremotely.com/remote-jobs/sole-bicycles-head-of-marketing